Annual Planning

• High quality contribution to  annual category reviews to shape brand / innovation thinking within Strategic Plan/ AOP
• Category analysis tests growth assumptions  for brands and category within the AOP

Category Leadership

• High quality contribution to the  development of company’s category strategies

Customer Category Leadership (captaincy)

• Lead category management reviews with designated customers category teams as the “expert”
• Provide  category assessment within key customers  leading to authoritative strategies & tactics for category growth
• (Balancing  category credibility) Make gains in space, range (breadth & depth) and feature for brands
• Support retailer implementation plan of category re-lays – where appropriate
• Lead on SKU delist management liaising with sales / brands and supply chain

Brand & NPD activity

• Provide on going brand & category support to brand teams as part of activity and comms planning
• Input into NPD projects at scoping, detailed planning and “ready to sell” stages

Sales activity

• Support customer mgt team in preparation for key meetings bringing  credible category analysis & opinion
• Conduct regular reviews of  brand and  category performance and make recommendations to sales and retailer category teams to improve performance

Category Reporting

• Provide periodic category & brand performance market and competitor reviews including recommendations for action for internal use
• (Optional) Responsibility for managing relationships with 3rd party agencies (eg data providers)

LM & Capability development

• Conduct high quality performance mgt and personal development routines in line with company guidelines
• Plays active role in self  and direct reports personal development, with high focus on individual coaching
• Adopts high standards and integrity in  line management activities  (where applicable)

Critical Behaviours

Value Creation Mind-set: we strive to add tangible value to increase the size of the pie

Customer Focused: our focus is external, our first priority is always customer influence & impact

Results Obsessed: we are proud owners of the numbers of the business: the buck stops with Sales

Challengers: we create & welcome constructive tension and
feedback, internally and with customers

Cut Through: we are fast, efficient and keep things simple in all customer interactions

Ambitious: together, we make big changes to big things

Great Place To Work: we focus on winning together, feeling good about our achievements and developing ourselves and others,
day-in-day-out